MEANING

εὖ + ὕβρις

The word Eubris is born by joining two Ancient Greek words.

“Hubris” - ambition, fused together with the prefix “eu” - meaning good.

Eubris is the positive ambition: the reminder for our generation that we can do it: find our voice, express it, live our journey. We don't want empowerment but IN-Powerment: that feeling that comes from within - the constant surpassing of your own limits and flaws, the bettering of yourself.